Gerik Tan

Gerik Tan is an experienced research and marketing professional with a strong background in brand health tracking and ad evaluation. Currently serving as a Senior Research Executive at Ipsos since August 2022, Gerik handles accounts for major brands such as P&G, JP Morgan, LEGO, Visa, and TikTok across multiple Asian markets. Previously, Gerik worked as a Digital Marketing Specialist at Evident Integrated Marketing & PR, supporting clients like USAID and the Tourism Promotions Board. Earlier experience includes a position as a Research Manager at Kantar, where account responsibilities included Nestle, and work in the Creatives domain, focusing on advertisement testing and brand strategy. Gerik holds a Bachelor of Arts in Psychology from De La Salle University, completed in 2019.