Greg Friend is a seasoned professional with extensive experience in media solutions and data strategy. Currently serving as the SVP, Head of Media Product (NA) at Kantar, they previously held leadership roles at Nativo Inc, where they managed multiple teams and oversaw content and measurement strategies. Greg's background includes significant positions at Comcast Spotlight and Ampersand, where they enhanced digital strategies and targeting solutions for prominent clients. An alumnus of Northwestern University, they hold a BA in Economics, Philosophy, and Integrated Marketing Communications.
Location
Glenview, United States
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