Jacob Shaw is an accomplished Advertising Strategist and Manager in the Insights Division at Kantar since June 2022, where responsibilities include translating consumer insights into strategic actions for Fortune 500 international clients, designing custom research, and developing a unique AI-driven analysis tool. Prior to this role, Jacob served as a User Experience and Marketing Lead at Phissy, where contributions led to substantial user retention and app recognition. Additional experience includes senior copywriting at ETS, product development at 3DuxDesign, and various research and teaching roles at Tufts University, complemented by a dual Bachelor of Arts in Cognitive Science & Applied Linguistics and Film/Cinema/Video Studies, along with further education at the University of Oxford.
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