Jo Price is a Research Methods Consultant at Kantar, specializing in best practices for research design, including methodology, sampling, survey design, and data quality. Prior to this role, they served as an Associate Director at TNS UK from 2009 to 2016, where they provided strategic advice on operational solutions tailored to clients' research objectives. Jo holds a BA Hons in Geography from Newcastle University, which they completed from 1990 to 1993.
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