Jo Smith

Jo Smith has extensive experience in operations and strategic insights, currently serving as the Head of Operations for Worldpanel UK, IRE & U.S. at Kantar since January 2020. Prior to this role, Jo held various leadership positions at Kantar Worldpanel UK, including Director and Business Unit Director for Key Accounts, from January 2009 to January 2020. Jo's career at Kantar began in October 1997, where responsibilities included Strategic Insight Director roles for Home, Health & Beauty and Retail Accounts, as well as account management for leading grocery brands. Jo's professional journey started at Rexam as an Account Executive in Sales & Direct Marketing. Jo holds a Bachelor of Arts degree in Business Studies from the University of Plymouth, completed in 1996.