Joe McCabe

Director, Growth & Strategy - Media Effectiveness

Joe McCabe is currently the Director of Growth & Strategy - Media Effectiveness at Kantar. With extensive experience in sales management and expertise in the online/digital and research industries, they have a proven track record of exceeding revenue expectations while working with Fortune 500 companies. Previously, Joe held leadership roles at DISQO as Vice President of Sales-Ad Measurement and at comScore as Sales Director, focusing on client success and data-driven strategies. Joe's earlier positions include Regional Manager at Reed Business Information and Director of Online Advertising at New Scientist.com, where they developed key client relationships and significantly increased revenue. They earned a BA in English from Saint Anselm College.

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Boston, United States

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