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Joel Primer

B2b Data Sourcing Specialist, Brand Strategy

Joel Primer is a seasoned professional in account management and business development with extensive experience in the B2B sector. Currently serving as a B2B Data Sourcing Specialist at Kantar since February 2022, Joel has previously held key roles including Senior Account Executive at Russell Research, Director of Account Management at Dynata, and Director-Team Lead at Research Now. Significant achievements include leading teams to surpass revenue targets, developing strategic account plans, and enhancing client engagement across various industries. Joel's background in consultative selling, performance management, and data-driven insights has been instrumental in driving growth and fostering client relationships, complemented by a Bachelor of Arts degree from Rutgers University.

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