Joel Thompson

Joel Thompson is an Associate Director at Kantar, where they lead consumer-centric marketing strategies for FMCG clients, drawing on over seven years of experience in brand and marketing. Having developed insight-led strategies in portfolio management, brand positioning, and innovation, they currently manage a team of eleven junior members and drive new business initiatives. They hold a first-class degree in Advertising and Marketing Management from Lancaster University, where they studied from 2014 to 2018. With previous roles in strategic planning and experience in multiple international markets, Joel is dedicated to promoting sustainability and ethical marketing practices.