Katrin Bayerke is a seasoned professional with over 20 years of experience in market research and customer experience consulting. They have a strong background in leading teams and managing complex projects while collaborating with global clients across various industries. Currently a Director of Customer Experience at Kantar, Katrin focuses on implementing Voice of the Customer systems and deriving actionable insights from customer data. Their academic foundation includes a Diplom-Kauffrau in Business Administration from Universität Augsburg, earned in 1997. Prior to Kantar, they held leadership positions at companies such as TNS Infratest and transfer Institut.
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