Kriti Kumar

Kriti Kumar is a market research enthusiast with over three years of experience in understanding consumer psychology and analyzing market trends. Currently a Senior Research Manager at Kantar, they synthesize large data sets to identify market needs for brands like HUL and Adani. Previously, Kriti held positions at Brandscapes Worldwide as a Senior Executive, where they conducted primary research to uncover actionable insights, and at Jio Creative Labs as a Management Trainee, focusing on consumer psychology and marketing communication. Kriti's educational background includes a Postgraduate Degree in Business Administration and Management with a specialization in Marketing from ICFAI Business School, and they are pursuing a BSc in Hospitality and Hotel Administration at IHM Lucknow.