Marcel Spijkerman

Marcel Spijkerman has over 30 years of experience in qualitative research, primarily with Kantar, where they currently serve as a Client Director. Previously, Marcel was a marketing communication faculty member at Katholieke Universiteit Nijmegen and worked as a marketing research consultant at ISEO Marketing Research. Marcel holds a Doctorandus degree in Psychology and Mass Communications from Katholieke Universiteit Nijmegen, complementing their foundational education from Rijksscholengemeenschap Meppel and Hot Springs High School. Their expertise spans various domains including Communications, Brand & Innovation, and CX, and they are deeply engaged in the transition towards conversational A.I. projects within the research field.