Pat Goodnight

Pat Goodnight is a seasoned business development leader with approximately 20 years of experience in the market research industry. Currently serving as Vice President of Kantar Marketplace Sales Director, Pat focuses on sales and revenue growth for innovative market research solutions. Previously, Pat held leadership positions at various companies, including Vice President roles at Precision Sample and Research Now, and contributed to the success of organizations like Reputation Institute and SMARI. Pat holds a Bachelor’s degree in Marketing and a Master’s degree in Public Affairs, both from Indiana University.