Roman Ptaszynski

Roman Ptaszynski is an experienced professional in analytics and market research, currently serving as Deputy Head of Analytics for Central & Southern Europe at Kantar since April 2016. In this role, Roman is responsible for deploying the valuation of non-survey data, structuring social data, and implementing Marketing Mix Modeling alongside CRM and digital activation. Prior to this, Roman was the Social Media Analytics Director, focusing on generating insights from unstructured data, particularly from social media. Earlier experience includes serving as Market Research Manager at TNS Sofres, managing end-to-end studies, and conducting impactful research in sporting marketing. Roman holds a Master's degree in International Institutional Communication from Institut d'Etudes politiques d'Aix-en-Provence and has studied at the University of Copenhagen. Key skills encompass a deep mastery of both quantitative and qualitative research methodologies and innovative Smart Data integration techniques.