Salma Hussein, PMP®, MBA, is a Research Manager for EMEA at Kantar, where they manage client relationships and deliver consumer insights across various industries. With extensive experience in project management and data analysis, they leverage their skills to provide impactful recommendations that support clients' business goals. Currently pursuing advanced studies at Edinburgh Business School, Salma specializes in Business Analytics, enhancing their expertise in data science and market research. Salma's previous roles include working as a Research & Insights Senior Specialist at Vodafone and as a Research & Insights Senior Analyst at Ipsos, where they contributed to significant insights in consumer behavior and brand performance.
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