Sam Curtis is a seasoned professional in digital analytics and client strategy with significant experience in leading teams and driving data-driven insights. Currently serving as the Head of Digital Analytics at Kantar UK since July 2023, Sam oversees a team of 40 consultants focused on enhancing brand growth and digital marketing performance. Previously, Sam was the CEO of Lifestream, managing a 20-member team dedicated to extracting behavioral data from video using award-winning technology. With prior roles at Streetbees and Moment10 emphasizing client strategy and business development, Sam also gained extensive experience at Kantar and TNS, contributing to global retail and shopper insights, eCommerce strategies, and innovative research methodologies. Sam holds a 2:1 degree in War Studies & History from King's College London.
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