Sam Walsh is a Group Director at Kantar, bringing a wealth of experience in insights leadership to the role. Previously, Sam served as an Account Director at Kantar Millward Brown and held multiple positions at Millward Brown, including Senior Account Manager and Client Manager. A graduate of Lancaster University with a Bachelor of Science in Marketing, Sam is known for fostering team collaboration and utilizing data and insights to guide strategic decision-making. With expertise in both B2B and B2C insights, Sam has contributed to diverse areas such as brand measurement, campaign development, and customer experience.
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