Sandeep Kumar is a Senior Analyst at Kantar since July 2021, where expertise includes analyzing brand perception across various industries such as Telecommunication, FMCG, Automobiles, Ecommerce, and Apparels through structural equation modeling. Additionally, Sandeep has assessed the impact of advertisements on brand sales and recall, as well as the competitive influences on these metrics in the cosmetic sector using market mix modeling. Prior experience includes serving as a Senior Consultant at Nav Uday Group from July 2019 to April 2021, focusing on coaching and developing team members through constructive feedback. Sandeep holds a Bachelor's degree in Electrical and Electronics Engineering from the National Institute of Technology, Uttarakhand (2015-2019) and completed schooling with a focus on Science at Jawahar Navodaya Vidyalaya.
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