Sandra Gómez is an Economist and International Negotiator with 15 years of experience in market research across various industries in Latin America. They are currently the Head of Analytics at Kantar México, focusing on business development and guiding clients in transforming insights into actionable strategies in branding, shopper marketing, and pricing optimization. Previously, Sandra held key roles at The Nielsen Company, where they developed shopper marketing strategies and managed client partnerships across multiple countries. They hold a degree in Economics and International Negotiation from Universidad ICESI and have completed coaching training at Newfield Network.
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