Sohini Roy is an experienced analytics professional with a background in statistical analysis and research management. Sohini served as an Analyst at Ipsos from October 2021 to January 2023, where data validation reports were built, analytical datasets were cleaned, and marketing mix models were developed. Following this role, Sohini joined Kantar in January 2023 as an Analytics Manager, conducting advanced consumer behavior studies and applying statistical techniques to optimize revenue and market share. Recently promoted to Senior Research Manager at Kantar, Sohini leads multi-domain research projects and manages cross-functional teams to deliver actionable insights. Sohini holds a Bachelor of Science in Statistics from Bethune College and a Master of Science in Statistics from Calcutta University.
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