Spring ZHOU

Spring (Xianhe) Zhou is a skilled professional specializing in consulting insights and marketing media ROI modeling. They have held roles as a Senior Analyst at NielsenIQ China and as a Manager at Kantar, where they focused on marketing mix models and cross-platform ROI assessments. Spring also completed internships at ByteDance and Nielsen, gaining foundational experience in analytics. They earned a Master's degree in Consumer Analytics and Marketing Strategy from the University of Leeds and a Bachelor's degree in International Business with Communication Studies from The University of Nottingham Ningbo China.