Vidya Ritik is a Senior Research Manager at Kantar, focusing on the FMCG and Banking sectors. Previously, Vidya worked as a Research Executive at Ipsos, engaging in brand health tracking and campaign evaluation across various industries. Vidya has also held roles as an Associate Research Manager and Research Manager at Kantar, where they contributed significantly to client servicing and data analysis. Currently, Vidya is pursuing multiple degrees, including a Master's in Business Administration with a focus on Business Analytics.
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