Winnie Cheng

Winnie Cheng is a highly experienced marketing professional currently serving as Senior Marketing Director at Kantar, where responsibilities include leading major finance and technology accounts with an emphasis on brand insights, customer experience, and thought leadership on various relevant topics. Prior roles include Director and Associate Director at TNS, and Associate Director at Ipsos MORI, focusing on significant financial services accounts and customer research across multiple sectors. Early career highlights include serving as Project Director at Ipsos, leading a team in Hong Kong while also engaging in qualitative work during a secondment in London, and holding the position of Senior Project Director at Synovate, where expertise was developed in customer experience across various industries. Winnie Cheng holds a BSc in Experimental Psychology from the University of Bristol and an International Baccalaureate Diploma from Li Po Chun United World College of Hong Kong.