Yeemei Chan

YeeMei Chan is an accomplished professional with over two decades of experience in the market research and consultancy industry. Currently serving as Co-MD of the Brand Growth Lab at Kantar since January 2018, YeeMei Chan focuses on designing and engineering data integration, machine learning, and growth-centric models. Previously, YeeMei Chan held various leadership roles at Millward Brown from 2003 to 2017, including Regional Director positions in Business Transformation and Brand Performance Programs, where responsibilities included driving mobile and digital data collection, enhancing operational efficiencies, and championing brand tracking initiatives across the Asia Pacific region. Early career experience includes a role as Senior Officer at the Economic Development Board. Academic credentials include a Bachelor of Communication Studies from Nanyang Technological University Singapore and a Graduate Diploma in Financial Management from the Singapore Institute of Management.