Lienly Lam

Lienly Lam is a seasoned professional in programmatic advertising with extensive experience in campaign management and optimization. Currently serving as a Senior Trading Analyst at Kaplan since June 2022, Lienly Lam manages insertion orders, executes programmatic campaigns, delivers insightful client reports, and nurtures relationships with media partners. Prior to Kaplan, Lienly Lam worked as a Programmatic Trader at PHD, where duties included trading in multiple DSPs and optimizing campaigns for maximum performance and client ROI. Earlier roles included Programmatic Account Manager at Direcly and various positions at NewBase, where Lienly Lam honed skills in negotiating rates, coordinating advertising campaigns, and ensuring accurate execution of media plans. Lienly Lam holds educational credentials from Florida National University and has completed a programmatic course from Google.