Peter Kerr is an accomplished marketing professional with extensive experience in leading marketing initiatives, particularly within Kaplan and its associated divisions. Currently serving as Director of Marketing Initiatives at Kaplan since January 2022, Peter has successfully generated over $1 million in revenue through a retail Referral Program and has developed advanced reporting tools for marketing teams. Previously, Peter held various marketing roles at Kaplan Test Prep from 2008 to 2022, including Senior Marketing Manager and Marketing Manager, focusing on referral programs, process optimization, and digital marketing metrics. Additionally, Peter has a background in copywriting and freelance writing, with experience in education as a long-term substitute teacher and instructor. Peter earned a B.A. in Theatre from DeSales University in 2007.
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