Mara Palmer

Account Manager at Kaptivating

Mara has served as Director of Account Management since October 2014. Mara and her team are responsible for client service, client retention, client growth and new business. Prior to Kaptivating Mara, worked with Cogent Entertainment Marketing, a firm specializing in leveraging celebrities, influencers and partnerships to drive brand awareness through social media and brand experiences. At Cogent, Mara lead the management of the social media platforms of several models resulting in an average 30% growth of followers and subsequent features in publications such as Vogue. In addition, she launched the Instagram account for the hit television series, America’s Next Top Model. Mara earned a bachelor's degree from the University of Southern California's Marshall School of Business where she concentrated in marketing. A Los Angeles native, Mara is active in the USC Alumni Association.


  • Account Manager

    Current role

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