James Coyle

James Coyle, executive vice president and chief digital officer of KAR Global, is responsible for expanding the company’s digital footprint and delivering a differentiated suite of products and services to KAR’s diverse customer base. He is charged with the overall growth and business success of KAR’s digital marketplaces including OPENLANE, TradeRev and ADESA.ca. From innovation to execution, Coyle’s focus is on new approaches for attracting, engaging and satisfying customers. He also oversees KAR’s digital finance operations, autoniq, RDN/Clearplan, Velocicast and pricing analytics.

Joining KAR in 2021, Coyle brings a proven track record of success rapidly scaling digital marketplaces across a variety of industries and geographies to the company. Most recently, he served as CEO of RealSelf, a digital marketplace connecting consumers with physicians for medical and cosmetic procedures. Previously, Coyle served as chief customer officer at Varsity Tutors, where he tripled the size of the business in less than three years and helped position the company for its successful IPO. Earlier in his career, he held roles at Amazon and Microsoft.

Coyle holds a bachelor of science degree in public financial management from Indiana University.