Rick Rodriguez

Rick Rodriguez has extensive experience in the automotive marketplace sector, currently serving in Market Expansion at OPENLANE since October 2023. Previously, Rick held the position of Vice President Dealer Sales at KAR Global starting January 2021 and was Regional Sales Director for the West at BacklotCars from September 2019 to January 2021. Further experience includes roles at Edmunds as Regional Director for the Northwest and as Multimedia Account Executive at Southern California News Group. Rick spent nearly a decade at Cox Automotive, where roles included Regional Sales Director, District Sales Manager, and Advertising Consultant. Earlier professional experience involved serving as Market Area Manager at Credit Acceptance Corporation, focusing on dealer education and relationship management. Rick's career is characterized by leadership, sales strategy development, and client relationship management throughout the automotive industry.