Ed Preedy is an experienced executive in the digital marketing and advertising industry, currently serving as the General Manager for Europe at Kargo since January 2025. Previously, Ed held the position of Chief Revenue Officer at Cavai®, managing revenue strategies for an award-winning Conversational Advertising Cloud, partnering with major brands such as L’Oréal, Unilever, and BMW across multiple global markets. Prior roles include Managing Director for Europe at GumGum, Commercial Director at InMobi and Exponential, and Sales Director at Tribal Fusion and The Claria Corporation. Ed launched the European operations for several companies and significantly contributed to their growth. Educational background includes a BA Honours in Politics and Philosophy from The University of Manchester.
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