Rogier Lammers is an experienced business development professional with a strong background in digital advertising and media. Currently serving as the Director of Business Development Europe at Kargo since June 2025, Lammers focuses on premium supply and bespoke creative formats. Concurrently, Lammers holds business development roles at Brand Metrics and Hiili, emphasizing scalable brand lift measurement and innovative emissions quantification methods, respectively. Previous positions include VP of Sales at Cavai® and extensive roles at SpotX and Improve Digital, where Lammers contributed to advertising strategies and programmatic solutions. Additionally, Lammers is actively involved in the IAB Europe Retail Media Working Group and chairs the VIA Retail Media Taskforce. Lammers earned a Bachelor's degree in Communication and Media Studies from Inholland University of Applied Sciences.
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