Rubi S.

Rubi S. is a skilled Paid Media Specialist with extensive experience in digital marketing and e-commerce. Currently employed at Karsten since August 2022, Rubi focuses on developing and implementing paid media strategies to optimize performance and return on investment. Previous roles include positions at Accenture Song and Glamit, where Rubi executed and enhanced Google Ads and Social Ads campaigns. As the Head of Paid Media at WTAG, Rubi structured the digital media department and defined key performance indicators. Prior to that, Rubi held various roles in e-commerce management and operations with companies such as Labellamafia and B2W Digital. Academic credentials include a Master's degree in Digital Marketing from the University of Buenos Aires and multiple specialized certifications in marketing and e-commerce.