Michael Shirk is a Demand Generation Manager with extensive experience in digital marketing across the automotive, SaaS, and recruitment sectors. They currently manage demand generation at Kaseware and have held similar roles at Traject and BackBox in 2024. Previously, Michael served as a Senior Search Strategist at New Breed, effectively growing the SEO/PPC team and facilitating successful search strategies. Their earlier career includes positions as a Digital Lead at Bayard Advertising, a Campaign Coordinator at Cox Automotive Inc., and an Intake Coordinator at Spectrum Youth and Family Services. Michael earned a degree from the University of Vermont between 2010 and 2014.
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