Simi Roy

Simi Roy is a seasoned marketing professional with extensive experience in demand generation and account-based marketing (ABM). Currently serving as a Senior Demand Generation and Marketing Campaign Specialist at Katalon since September 2025, Simi previously held roles at Branch as a Marketing Demand Generation Specialist and at BuyerAssist.io as Demand Generation Lead, where responsibilities included managing the marketing funnel and implementing ABM strategies. Prior experience includes working as Account Based Marketing Lead at HighRadius, where Simi developed campaigns across multiple channels and coached a team of ABM representatives. Simi began a career in sales development as a representative at Singular and Synup, and held positions as an Inside Sales Executive at EASYOPS Technologies and a Business Development Associate at BYJU'S. Educational credentials include a Post Graduate Certification in Digital Marketing and Communication from MICA and a Bachelor of Technology in Computer Science from Maulana Abul Kalam Azad University of Technology, West Bengal.