Katrina Stoneking is a growth-focused operator and strategist with 20+ years spanning CPG, beverage alcohol, and consumer-facing retail—including fashion and lifestyle brands. She’s scaled brands and portfolios up to $394M, built businesses from $0 to $1M in under a year, and brings a rare mix of consumer insight and commercial execution across distributor networks, retail, and eCommerce. She’s also a Yale School of Management fellow in intergenerational studies, bringing a sharper lens on how age cohorts, life stage, and culture shape buying behavior. We deliver senior expertise across marketing, consumer insights, brand strategy, and social.

Our Full Marketing and Social Services

Brand positioning + messaging — what you stand for, who it’s for, why it wins
Occasion + consumer insights — sharpen the story and the “why now”
Go-to-market + launch planning — 90-day plan, channel priorities, activation
Retail + eComm marketing — PDP/A+, Amazon/Walmart/Shopify optimization, shelf story
Trade + distributor toolkits — sell sheets, pitch decks, account-ready assets
Content strategy + creative direction — pillars, hooks, monthly calendar, asset roadmap
Social that drives pull — platform strategy, posting plan, creator/UGC direction
Campaigns + promotions — seasonal plays, retailer moments, promo messaging
Website strategy + builds — high-converting sites and landing pages (Wix/Shopify) built to turn interest into action

Katrina Stoneking Consulting

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Katrina Stoneking Consulting

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