Barbara Smets is a seasoned Digital Journey Manager at KBC Bank & Verzekering, where responsibilities include managing customer journeys and overseeing various digital marketing activities such as SEO, SEA, and email marketing. Since September 2014, Barbara has successfully led projects that optimize digital services, including loan applications and insurance offerings. Prior experience includes leadership roles in custody retail at KBC Lease and a brief tenure as a Sales Assistant at Belgian Security Company. Educational qualifications include a Bachelor's degree in Marketing and further studies in graphic design and desktop publishing.
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