Evi Longin

Head Of Customer Journey Managers & Marketeers at KBC

Evi Longin has extensive work experience in the banking and marketing industry. Evi started their career at KBC Bank & Verzekering in September 2017 as a Digital Journey Manager. Evi'sresponsibilities included managing digital marketing strategies and initiatives. In November 2022, they were promoted to Team Lead Marketing, where they led a team of marketing professionals. From June 2023, they took on the role of Head of Customer Journey Managers & Marketeers, overseeing the customer journey and marketing departments. Prior to joining KBC, Evi completed an internship at Dentsu Aegis Network as a Junior PPC Expert, specializing in search engine advertising (SEA). Additionally, they completed a one-month internship at KBC Brussels Bank and Insurance, focusing on content marketing, SEO, and SEA.

Evi Longin's education history is as follows:

- From 2016 to 2017, Evi attended Ehsal Management School, where they obtained a Postgraduaat degree in Bedrijfscommunicatie.

- During the same period, Evi also received certifications in Adwords and Analytics from Google's Digital Master Academy.

- Prior to that, Evi studied at KU Leuven from 2012 to 2016, earning a Master's degree in Handelswetenschappen.

- Additionally, Evi has obtained several certifications, including Certified behavioral designer from SUE | Behavioural Design and KBC Marketing in the 21st century from Vlerick Business School in 2019, as well as Adwords Fundamentals, Adwords search certification, and Analytics Certification from Google in 2016.

Links

Previous companies

Dentsu logo
KBC Brussels Bank and Insurance logo

Org chart

Timeline

  • Head Of Customer Journey Managers & Marketeers

    June, 2023 - present

  • Team Lead Marketing

    November, 2022

  • Digital Journey Manager

    September, 2017

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