Katrien de Valck

Katrien De Valck is an experienced marketing professional specializing in e-mail marketing and campaign management. Currently serving as a Campaign Manager and E-mail Marketeer at KBC Bank & Verzekering since February 2015, Katrien focuses on developing and optimizing conversion-oriented e-mail campaigns, testing strategies, and analyzing campaign performance. Prior experience includes owning Valck-e, where e-mail marketing strategies were developed, and roles at Mediahuis and Concentra Media as a Database Marketeer. Earlier positions at Corelio involved e-marketing responsibilities, where tools like Photoshop, Dreamweaver, and Selligent were utilized. Katrien holds a Master’s Degree in Communication from KU Leuven.