Mark Casselman has extensive experience in data science and commercial processes, primarily at KBC Bank & Verzekering since September 1994. Responsibilities include building a business data science platform, managing projects focused on commercial triggers, and developing marketing analytics dashboards. Additional expertise encompasses advanced customer analytics, segmentation, and proficiency in Qlikview. Prior roles involve program management of multichannel sales strategies and oversight of commercial processes and systems. Concurrently, Mark serves as a volunteer driver with Minder Mobiele Centrale Leuven since September 2017. Educational qualifications include a Master’s in Bioengineering from KU Leuven and an MBA in Economics from Vlerick Business School.
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