Sofie Siongers

Sofie Siongers has extensive experience in the fields of communication, data analytics, and digital transformation. Currently, at KBC Bank & Verzekering since April 2017, Sofie has held multiple roles including AI accelerator and Transformation policy advisor, Business integrator Data Analytics & AI, Customer Journey Mapping Expert, and Digital Customer Journey Manager. Prior experience includes serving as a Communication Officer at Thalys International, managing advertising campaigns for Belgium and the Netherlands, and working at Havas Worldwide Brussels as an Account Manager for major clients such as the National Lottery and ING. Additionally, Sofie worked as a Commercial Advisor at NMBS group and had an early role as a trainee at KBC Bank. Educational qualifications encompass a Master in Communications from KU Leuven, a Postgraduate Degree in Big Data & Analytics in Business and Management, and a Bachelor in Communication Management from Hogeschool PXL.