KBM Group
Michael Roots has a strong background in marketing and account management, with experience at companies like Path2Response LLC, KBM Group, and Wunderman Data I-Behavior Co-op. Michael's expertise includes data analytics and cooperative sales. They hold a Bachelor of Science degree in Marketing from Northen Illinois University.
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KBM Group
KBMG operated as a knowledge-based marketing solutions company to help businesses use their data to improve marketing performance. Previously, KBMG collected, connected and enriched data to transform it into a strategic marketing asset. KBMG provided sophisticated analytics and insights that informed marketing messages and content. KBMG worked with marketers to integrate, manage, analyze and optimize their data to engage more effectively with their customers and prospects.