KBTX-TV 3 is the CBS television network affiliate located in Bryan/College Station, Texas. It airs on digital UHF Channel 50 and is owned by Gray Television. It is a sister station to KWTX-TV in Waco. Its transmitter is located in Carlos, Texas; while its studios are located on East 29th Street in Bryan. Some internal operations are handled at KWTX-TV's studios on American Plaza in Waco.

KBTX broadcasts on cable systems—including on Suddenlink channel 5 -- and on DirecTV and Dish Network.
KBTX also offers The CW programming on its digital feed. Prior to the September 2006 merger of The WB and UPN, KBTX offered UPN programming on digital. Following the merger, CW Texas was launched as a joint effort between KBTX and KWTX. On August 8, 2012, CW Texas became CW8 Aggieland, which carries programming from The CW, as well as a variety of local sports offerings and many syndicated shows.

KBTX-TV falls under the "KBTX Media" banner, which also includes CW8 Aggieland, KBTX.com and MobileKBTX.com.

KBTX Media

The office at 4141 East 29th Street serves as a hub for multimedia production and news management in Bryan.

4141 East 29th Street

This department creates, produces, and reports on news content across various platforms.

News Department

This department oversees promotional strategies and creative services to enhance brand visibility and engagement.

Marketing Operations

This department focuses on creating and disseminating multimedia content for various platforms.

Media and Communications

This department focuses on creating and managing media content across various platforms.

Media Production

This department manages and supports the sales functions, ensuring efficient processes and coordination across various sales regions.

Sales Operations

This department focuses on the creation and distribution of sports content across various digital platforms.

KBTX Media

Org chart

Teams

News Department

Marketing Operations

Media and Communications

Media Production

Sales Operations

Sports Media

Offices