Since 1953, KCBD has consistently distinguished itself with a commitment to news and local programming. KCBD has a long-standing reputation as the News and Information Leader and a tradition of service to the community. It’s the best station in the Lubbock market for your advertising dollars. 

Your Business can benefit from KCBD’s strengths: 
Dedication to news coverage on-air and on digital; strong, well-known anchors; and commitment to the community.

Our experienced, professional sales team will work with you: 
Your business is handled professionally, accurately and with your best interest s in mind.
Your advertising schedules are customized using the latest research on the best programming placement for your budget.
You are our long-term partner – not a quick sale.

KCBD-TV

This office serves as a media hub focused on sports and news broadcasting, with roles in reporting, production, and management.

9810 University Avenue

Greg McAlister

This department focuses on producing and delivering news content across various formats and platforms.

News Operations

This department focuses on managing client relationships and ensuring the delivery of services to account holders.

Account Management

This department manages the organization's interactions with the media and the creation of multimedia content.

Media Relations

This department specializes in studying weather patterns and providing forecasts.

Meteorology Department

This department oversees the production processes and ensures that projects are delivered on time and within budget.

Production Management

This department focuses on the creation and management of digital content to engage and inform audiences.

KCBD-TV

Org chart

Teams

News Operations

Account Management

Media Relations

Meteorology Department

Production Management

Content Production

Offices

KCBD-TV

Org chart

Teams

News Operations

Account Management

Media Relations

Meteorology Department

Production Management

Content Production

Offices

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