Adrian Sweet is the Head of Consumer Performance at KCOM, where they lead data and insight collation while specializing in trading and performance management. With many years of experience in KPI reporting throughout the telecommunications sector, Adrian previously held the position of Senior Insight Manager at Virgin Media O2 from 2021 to 2023 and served in various roles at Virgin Media from 1999 to 2018, including Planning Manager and Senior Insight Manager. Adrian's career began as a Personnel Assistant at VF Corporation from 1997 to 1999, showcasing a consistent focus on analytics and performance improvement.
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