Keds was founded on the belief that when we feel comfortable inside and out, we can more fully step forward and make our mark on the world.

Ever since the introduction of the Keds Champion Sneaker back in 1916—the first rubber-soled canvas shoe of its kind, which set the standard for sneakers as we know them today—Keds has been making versatile, comfortable, fashionable footwear to help people move through life their own way.

Today, Keds exists to support all women as they step out into the world every day: to laugh with them; to cheer them on; to give them the style, comfort, and support they need to step out and show up in life. To help them look more like themselves so that they can feel more like themselves. No matter where they’re going or how they’re getting there, Keds helps them move through life their way.

Keds. Wear yours.

Keds is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear.

Apparel & Fashion

Consumer Goods

Keds

Keds' headquarters in Waltham, MA, United States

This department focuses on visual design and artistic direction to develop branding and marketing materials.

Creative Services

The Keds Marketing Team is responsible for developing and executing marketing strategies to elevate the brand and drive consumer engagement. This includes creating compelling email campaigns, managing digital media, curating impactful brand content, and coordinating promotional activities to connect with and support the Keds community, particularly women. The team works collaboratively to enhance brand visibility and ensure that every marketing initiative aligns with the company's mission of providing versatile, fashionable, and comfortable footwear.

Marketing Team

The Ecommerce Team at Keds is responsible for managing and optimizing the company's online sales channels to ensure a seamless shopping experience for customers. Key activities include overseeing site operations, curating and updating content, managing product listings, analyzing sales data, implementing marketing strategies, and coordinating inventory and logistics to maximize online revenue. The team works collaboratively to ensure that Keds' digital presence reflects its commitment to comfort, style, and empowering women.

Ecommerce Team

The Product Management and Development team at Keds is responsible for overseeing the lifecycle of Keds footwear, from initial concept to market release. The team collaborates to design, develop, and fine-tune product lines that align with the brand's commitment to comfort, style, and support for women. Their role includes market research, product innovation, and ensuring each shoe meets Keds' standards for quality and consumer satisfaction.

Product Management and Development

This department focuses on the creative and technical aspects of product design, specifically in footwear and related areas.

People (2)

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Other teams

Marketing Team

Ecommerce Team

Product Management and Development

Design Department