Shumin C.

Shumin C. is an experienced product design manager currently at Keelvar since August 2022, where work focuses on optimizing digital solutions for large clients using AI-powered automation. Previous roles include UX Design Lead at Immedis, managing design teams to enhance user experience in B2B and B2C environments, and Digital CX and Content Manager at AIB, leading initiatives for a world-class digital customer experience. Shumin also held directorial positions in digital marketing with Unique Communications and Business in China, specializing in online marketing strategies and consulting for the Chinese market. Educational qualifications include a Professional Diploma in Data and Analytics from University College Dublin and a Master's degree in ECommerce from Dublin City University.