Tom Alabaster

Tom Alabaster is a seasoned professional in the hospitality industry, currently serving as the Head of Business Development at Keith Prowse, where they design and lead strategies for corporate hospitality across premier UK sports events. With nearly 25 years of experience, Tom began their career as a bartender and progressed through various management roles, including ownership of a multi-site gastropub company. They hold diverse qualifications in Drama, Art, Project Management, and Data Analytics, which inform their commitment to exceeding guest expectations and fostering team development. Tom's passion for technology in hospitality further enhances their ability to drive innovative efficiencies in the sector.