Daniel Rodriguez

Daniel Rodriguez, MBA, currently serves as a Senior Customer Analyst for the West Region at Kellanova, overseeing a $319MM budget and managing the RXBAR and Pure Organic brands across various channels. Previously, Daniel worked at Kellogg Company in various capacities, including Associate Manager of Commercial Strategy for PWS and N&I, where responsibilities included partnering with cross-functional teams to drive growth through commercial executions and innovative solutions. Daniel's experience spans roles in sales, merchandising, and customer service at companies such as Apple, GNC, and Best Buy, showcasing a strong ability to meet and exceed business goals. Daniel holds a Master's degree in Marketing from the University of California, Riverside, and a Bachelor's degree in Business Administration from California State University-San Bernardino.