William LYE Wei Wern

William LYE Wei Wern is a dynamic commercial lead with over 19 years of experience in sales, trade marketing, and channel excellence. Currently serving as the Head of Sales, Exports for Asia Pacific at Mars, they oversee a portfolio of well-known brands and manage distributor relationships across multiple countries. Previously, they held key positions at Dorel Juvenile, Mattel, Reckitt, PETRONAS, and British American Tobacco, where they consistently drove growth and developed strategic initiatives. William earned credits from the University of Technology, Sydney, enhancing their foundational expertise in the field.