I help bring clarity to complex situations so leaders can see what is possible and make decisions that move the business forward. That might mean shaping a strategy, building the structure around it, creating the tools to support it, or resetting how a function operates so it can deliver what is required.

Most businesses are balancing strategy and execution challenges, often at different times and rarely in the right order. At the core is the need to make good decisions quickly, with a clear view of how they will play out commercially and operationally.

I'm particularly strong at connecting elements that are often treated separately, aligning intent, constraints and delivery so solutions are practical and commercially grounded. Increasingly, technology is not just supporting my work but becoming part of the solution itself, shaping how ideas are brought to life.

I've started, bought and sold businesses across professional services, retail and ecommerce, and continue to build and operate ventures alongside my consulting work. Doing both keeps me relevent. I hold an MBA and have done further study in branding, leadership and education, combining formal frameworks with hands on experience.

My work centres on three main areas:

• Working with franchise networks to shape marketing strategy, structure and capability that benefits both franchisors and franchisees.
• Advising businesses on marketing strategy, martech implementation and brand execution, connecting strategic intent to day to day application.
• Supporting founders, agencies and growth businesses on building more effective, scalable and profitable operations.

I am typically engaged when a business wants clarity on where to focus or needs to address strategy and implementation together. If you think I can help, I am always open to conversations and connections. 

Kelli Ponting

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Kelli Ponting

Org chart

Teams

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