Kenna
Blanche Kwan is an accomplished professional with extensive experience in account management and new business development. Since September 2012, Blanche has held various positions at Kenna, including Account Manager, Account Executive, and Account Coordinator. Prior to this role, Blanche completed an internship in Account Services and New Business Development at Havas in 2012 and worked as a Personal Banker at HSBC from January to October 2011. Blanche holds a Post-Graduate Diploma in Advertising Account Management from Centennial College and a Bachelor's Degree in Economics and Communication, Culture, Information & Technology from the University of Toronto Mississauga, complemented by a Certificate in Digital Communication from Sheridan College.
Kenna
Kenna is a marketing solutions provider which specializes in helping businesses design and deliver more unified experiences for customers. We enable marketing and sales to easily engage with customers, providing the information they want, when they want it. Our fully integrated engagement ecosystem, engineered around a single view of the customer, can power more personalized and dynamic conversations at every stage of the relationship lifecycle. The result: more loyal and valuable customers eager to stay connected. Our approach to experience design starts with a complete understanding of the customer journey. We then apply that insight to the design of fully integrated cross-channel experiences which support all phases of the customer lifecycle, leading to a state of continuous connectivity. Kenna is owned by MDC Partners, a global advertising holding company headquartered in New York City.